NACFE Run on Less – Messy Middle Data Study 

Author: Allen Nielsen – VP, Business Development 

At Greenlane, we are thrilled to be a part of the North American Council for Freight Efficiency (NACFE) Run on Less – Messy Middle, a “real-world demonstration to decarbonize Class 8 long-haul trucks — the 9% of the market that contributes 48% of the emissions.”   

The demonstration will take place September 8-26, 2025, and will look at energy efficiency technologies for various fuel types (diesel, battery electric, natural gas, and hydrogen fuel cell) aiming to bring some clarity to long haul trucking.  

“The Run is focusing on various technologies available to fleets so that fleets can gain a better understanding of all the powertrain options currently available to them,” said Mike Roeth, NACFE’s Executive Director. “We expect the real-world data collected during the Run to benefit the entire industry.” NACFE will publish a final report with all findings by the middle of 2026.  

As a high-speed charging provider for Nevoya, one of the fleets in the Run, we are enabling the fleet’s Freightliner eCascadias to charge at our site. Our newly opened Colton location is the hub for this activity, offering public, 24/7 access and giving participating trucks the flexibility to come and go as needed.   

By providing access to our Colton site, we’re also enabling partners like Velocity to sell more trucks, giving their customers confidence in the availability of charging. Our partnership with Velocity extends beyond this project, supporting their customers’ trucks with dependable charging access year-round.  

Learn more about how Nevoya and Greenland are working together in the video below.   

Impact of this study   

Zero-emission freight movement is no longer a distant goal—it’s here now. The benefits extend far beyond decarbonization and include better performance insights, improved driver comfort, and the promise of operating costs that Greenlane believes can soon match or even undercut diesel. 

We anticipate the real-world datapoints that come out of this study will show the value of zero-emission freight. These insights will help the industry understand technical needs, identify where infrastructure gaps exist, and determine the pathways to making the current high cost of electric trucks more economical—offset by other cost-saving benefits and operational efficiencies. 

Telematics and the power of data  

Telematics is at the heart of this project. Geotab is outfitting each participating truck with technology to collect real-time data on routes, driving duration, stop locations and times, maintenance requirements, performance, and energy consumption. This isn’t theoretical modeling—it’s live, on-the-road data that will be reviewed and analyzed to inform the industry’s next steps.  

Data is also at the core of how Greenlane selects its site locations. Working with Uber Freight and our joint venture partners, we identify high-traffic freight corridors that would benefit most from a high-speed charging facility. It’s about building where the trucks already are, ensuring maximum impact for the industry.  

The road to better freight  

This is a big project for the industry, and we look forward to the valuable data and insights it will bring so that fleets can make smart powertrain choices including choosing battery electric vehicles in the applications where they make sense.